Digital Marketing
Campaigns, websites, landing pages, and digital tools often fail to have the desired effect, or the results are not tracked. In most cases, it is not a lack of ideas that is the problem, but rather a lack of consistent, results-oriented implementation. We develop, test, and optimize digital channels to ensure they fit the brand AND the business objective. Without overengineering, but with responsibility for results.
Pragmatische Lösungen für digitale Herausforderungen
Pragmatic solutions for digital challenges
- Websites are sender-oriented and offer users little added value
- Campaigns deliver unsatisfactory results or are not measured at all
- Digital channels are not interconnected, either with each other or in conjunction with sales
- Digital marketing setups are too rigid and offer little flexibility for testing
- There is no clear strategy on how to make sensible use of limited resources
- Developing or implementing websites, campaigns, landing pages that integrate into the existing digital ecosystem
- Content development and management, even for challenging B2B topics
- Developing and setting up KPI and tracking structures
- Development of lead funnels
- Connection to sales and CRM processes
- Extensive experience on the customer side, including responsibility for budgets and results
- Consistent alignment of all digital activities with business objectives
- Focus on measurable results through digital user value
- Use of proven tool sets for the most efficient use of resources possible
- Certification according to DIN ISO 27001
Digital Marketing mit Performers – the advantages
Measurable results
instead of dogmatic discussion
Efficient projects
through lean processes and automation
Fast implementation
thanks to a pragmatic approach
Creative impulses
from a business perspective
Seamless integration
into marketing and sales processes
Who needs digital marketing?
SMEs
that want to consistently align their digital marketing with measurable results
Startups
looking for the right digital setup for their lead generation
Digital agencies and companies
that want to outsource individual services, e.g., content creation and management or campaign management
Agencies
that are looking for a reliable implementation partner for digital marketing
References
Website implementation for the association “Die Mediaagenturen” (The Media Agencies), in which Germany's most relevant media agencies pool their innovative strength and initiatives.
CI-compliant implementation of the website for Ingelheimer Kultur und Marketing GmbH and sister sites, including a digital event calendar.
Campaign support and adaptation for search, social, display, and other digital formats for Sparda-Bank Südwest eG.