--- title: Lead Management --- [Skip to content](https://www.performers.de/en/lead-management#main-content) [![performers-logo_RBG](https://www.performers.de/hs-fs/hubfs/performers-logo_RBG.png?width=410&height=103&name=performers-logo_RBG.png "performers-logo_RBG")](https://performers.de?hsLang=en) English - [Deutsch](https://www.performers.de/lead-management) - [English](https://www.performers.de/en/lead-management) English Search - There are no suggestions because the search field is empty. - [Services](https://www.performers.de/en/services) Show submenu for Services - [Artwork Solutions](https://www.performers.de/en/artwork-solutions) - [Digital Marketing](https://www.performers.de/en/digital-marketing) - [Production](https://www.performers.de/en/production) - [Media Support](https://www.performers.de/en/media-support) - [Fulfillment & Services](https://www.performers.de/en/fulfillment-services) - [Lead Management](https://www.performers.de/en/lead-management) - [Services for agencies](https://www.performers.de/en/services-for-agencies) - [References](https://www.performers.de/en/references) - [About us](https://www.performers.de/en/about-us) - [Contact](https://www.performers.de/en/contact) - [Services](https://www.performers.de/en/services) Show submenu for Services - [Artwork Solutions](https://www.performers.de/en/artwork-solutions) - [Digital Marketing](https://www.performers.de/en/digital-marketing) - [Production](https://www.performers.de/en/production) - [Media Support](https://www.performers.de/en/media-support) - [Fulfillment & Services](https://www.performers.de/en/fulfillment-services) - [Lead Management](https://www.performers.de/en/lead-management) - [Services for agencies](https://www.performers.de/en/services-for-agencies) - [References](https://www.performers.de/en/references) - [About us](https://www.performers.de/en/about-us) - [Contact](https://www.performers.de/en/contact) # Lead-Management with a system More leads are good. The right leads are better. And it's even better when marketing and sales work together seamlessly. What is often missing is a structured lead management process that addresses the right people at the right time, pre-qualifies them, and systematically transfers them to sales for further processing. This is where we come in. Without data overload or tool overkill. But with a clear and proven plan. ![leadmanagement_infografik_en](https://www.performers.de/hubfs/leadmanagement_infografik_en.png "leadmanagement_infografik_en") ![lead-management2](https://www.performers.de/hubfs/lead-management2.png) ![lead-management2](https://www.performers.de/hubfs/lead-management2.png) ## Solve lead management challenges efficiently - [The problems](https://www.performers.de/en/lead-management#item1-widget_1751980951480) - [Our solutions](https://www.performers.de/en/lead-management#item2-widget_1751980951480) - [Our USPs](https://www.performers.de/en/lead-management#item3-widget_1751980951480) - Too few leads and poor lead quality - Leads are generated but not systematically nurtured and processed - Leads are not prioritized according to their potential - Disrupted lead processes due to inefficient interfaces between marketing and sales - Data is inadequately maintained, made available, and analyzed - Analysis, documentation, and optimization of existing processes along the lead funnel - Setup of lead channels, CRM systems, and tools - Development of inbound and outbound lead paths - Implementation of “learning systems” to optimize marketing and sales performance - Development of KPI-based performance metrics - Sparring and reviews with marketing and sales across the various lead phases - Entrepreneurial thinking and extensive B2B experience - Tried-and-tested, flexible methodology that adapts to existing processes - B2B industry knowledge, including in SaaS/software, logistics, energy, and services - Proven track record of success both in our own companies and in client projects ![pfeil_weiss_lu](https://www.performers.de/hs-fs/hubfs/pfeil_weiss_lu.png?width=120&height=120&name=pfeil_weiss_lu.png "pfeil_weiss_lu") ## Lead management – the advantages **Less wasted reach,** more qualified contacts **More efficient processes,** because it is clear what happens when **Better interaction** between marketing and sales **KPI-based transparency** across the entire funnel **Clear prioritization** based on comprehensible indicators ![lead-management-3](https://www.performers.de/hubfs/lead-management-3.png) ![lead-management-Aug-04-2025-08-01-04-2082-AM](https://www.performers.de/hubfs/lead-management-Aug-04-2025-08-01-04-2082-AM.png) ## Who needs lead management? **SMEs (B2B)** that want to increase transparency and efficiency in marketing and sales **Companies** that want to test new lead channels quickly and easily   Companies and agencies that want to critically review existing lead processes and optimize and develop digital lead channels Agencies that need a partner to ensure the success of their digital campaigns with customers ## References [Letʼs perform](https://www.performers.de/en/contact?hsLang=en) ![Screen iMac lade.de website](https://www.performers.de/hubfs/lade_cover.jpg) Development and continuous optimization of the lead funnel, introduction of lead scoring, definition of lead processing processes, industry benchmarks for cost per lead (MQL) for manufacturers of innovative charging solutions.. ![](https://www.performers.de/hubfs/bitergo_einsteiger6.jpg) Conceptualization of an entry-level product, development and continuous optimization of lead generation for SaaS providers in the logistics industry. ![Screen Newsletter programming](https://www.performers.de/hubfs/smartloyalty_newsletter2.jpg) Support for lead generation, newsletter marketing, support for lead processes for SaaS providers in the area of customer retention. ## Häufig gestellte Fragen Frage 1 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Frage 2 Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. 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